Music streaming sites have changed my life. I now listen to
more new music than ever before and will happily explore the latest fads and
trends at length, often deciding that it’s all bollocks anyway and going back
to some classic 90’s grunge.
But I’m barely paying for any of this.
I get Deezer Premium free as part of my phone contract and I
pay £9.99 a month for Spotify Premium. So for less than a tenner a month I can
stream pretty much every song ever written. Rare Smiths B-sides from 1985? Had
it playing on my laptop earlier. The latest EP from punk pioneers Dog Muck? Got
it saved on my playlist. That song you’ve just written in your head? Already synced on my phone.
For music consumers it’s like getting the keys to Willy
Wonka’s factory, Gene Wilder’s one obviously. But without having to hold hands
with your screffy Granddad while he leaps round like a tramp who’s out of ritalin.
(If you haven’t seen the Directors Cut where poor Granddad is exposed in the
Daily Mail and subsequently prosecuted for incapacity benefit fraud, you’re
missing out.)
“Yeah, but not every band are on these sites.”
The Beatles aren’t on there but I live in Liverpool so if I
wish to listen to The Fab Four I’ll open a window. Pink Floyd don’t feature
either but that’s because the Internet is only big enough to fit 4 of their
songs at any one time. And if you want to enjoy the entire back catalogue of
AD/DC just buy one of their songs and listen to it at slightly different
angles. Job done.
Without questions, these sites are great for the
consumer. But what of the artists
themselves? How can anyone possibly be making money from this? Not every band
can afford to sneak their album into everyone’s iTunes while they sleep, like
some nefarious, billionaire, Irish tooth-fairies. People often use the example
of Lady Gaga only getting £108 per 1 million plays of her tracks but is anyone
really concerned about Miss Gaga’s next mortgage payment? Even if she did hit
the skids she could probably eat most of her wardrobe. I’m much more worried for the thousands of
musicians at the bottom of the ladder who are getting royally shafted out of their
royalties.
Having dabbled in the music industry as a teenager I have
the upmost respect for anyone still writing, creating and performing music past
the age of 25 because there is ZERO money in it. I realize that money isn’t
everything but it doesn’t half help when you want to buy food or put the
heating on. I remember speaking to the singer of a very successful band that were
huge in Japan in the late 90’s but had to fly home mid-tour to sign on.
Unless you’re pretty massive it’s a struggle. This struggle
has been conveniently romanticized since the middle ages but it gets to a point
when you have to consider jacking it in and doing something that can put food
on the table. For 99% of artists the closest they’ll get to a tax haven is
doing their self-assessment on a caravan park.
When asking for a bit more money to pay bills, a record label executive
once told my band that he ‘wanted us to be hungry and desperate because it’ll
make us more creative.’ It didn’t – I left and got a job in a bank.
Some clever labels will allow their artist’s tracks on
streaming sites for a short period before removing it, hopefully encouraging
listeners to make a purchase. When Palma
Violets* removed their album I just muttered ‘spoilsports’ under my breath and
moved on to the next band, such is the embarrassment of riches on these sites.
(*I had to Google this bands name as they had dropped off my horizon so
dramatically I’d forgotten what they were called.)
Because whenever you give something away for free for long
enough, it’s impossible to suddenly apply a charge. I went to a wedding that
had a free bar from midday to midnight. Everyone was having a lovely time, sampling
cocktails that we wouldn’t normally bother with and ordering expensive
whiskeys. If you looked around the room
at all the half-finished drinks, it was clear that nobody valued what they were
getting at all.
Then at ten-past-midnight I went to get a round in and was
informed very politely that the free bar had now expired and the drinks would
cost me actual money. You’d think I’d
been asked to whip out a kidney. I was outraged. Never mind the 12 hours of cash-free
boozing that had gone on before, they wanted money? For drinks? Fuck this shit.
I went home.
So where does it end? David Byrne wrote a great piece about
his concerns (Read it here ) likening the current situation with music streaming to the other examples of the
human race mining resources till it’s bone dry.
And despite agreeing with a lot of his points, I can’t stop
myself from being part of the problem. I didn’t mind paying between £6-10 for
albums in the past. It doesn’t seem like a high price for something that might
just change your life, or at the very least relieve some of the tedium of a
long car journey.
But if something is nearly free then it’s always going to
prevail. And in 2024 when there’s no music to be found in the whole world and
all we can do for kicks is huddle round in car parks dancing to the Nokia ring
tone on the last dregs of battery left on our retro mobile phones, we’ll look
at each other and say, ‘BUT WHO NEEDS MUSIC WHEN I CAN STREAM ALMOST-FREE
PASTIES FROM THE GREGGS THE BAKERS ONLINE SERVICE?’
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